Circle City Outdoor Publishes Billboard Insider a website which provides a free daily source of news and analysis on the outdoor advertising business.

Billboard Insider fills a gap in news coverage of outdoor advertising.  General media magazines and websites devote a small portion of coverage to outdoor advertising.  There are several digital sign publications and websites but no source of daily news for all segments of out-of-home advertising (e.g. transit, airport, billboards, posters and digital signs).  

Billboard Insider averages 30,000 views a month from 9,000 unique visitors.