- It’s cost effective. Out of home advertising is cheaper than all other forms of advertising except digital and mobile media. A billboard has an average cost per thousand impressions of $5.21 compared to $8.99 for TV, $10.00 for radio, $14 for magazines and $32.50 for newspapers.
- It’s unavoidable You can’t stop outdoor with an ad-blocker or fast forward a billboard ad.
- It’s targeted. Out of home allows you to target specific audiences who are within proximity to your restaurant or business.