Why Outdoor?

Why use outdoor advertising as opposed to online advertising or radio or TV or magazines or the newspaper?  Four reasons.

Out of home is noticed

90% of US residents noticed out of home advertising in the past month according to the 2019 Nielsen study.

Source:  Nielsen Out of Home Advertising Study, 2019 Edition

Out of home advertising is cheaper than most media.

Outdoor bulletins and posters have a CPM or cost per thousand views of $5.21 and $3.11, respectively which is less than Newspapers, Magazines and TV.

Out of home advertising promotes action.

  • 33% of people searched online for a company after seeing the company advertised on out of home.
  • 28% of people watched a movie after seeing it advertised on out of home
  • 26% of people watched a television program after seeing it advertised on out of home.
  • 25% of people visited a restaurant after seeing it advertised on out of home.
  • 23% of people visted a company website after seeing the company advertised on our of home.

Source: Nielsen Out of Home Advertising Study, 2019 Edition

Outdoor advertising is always on. 

Outdoor can’t be blocked with with an ad-blocker.  Outdoor advertising is on 24 hours a day, seven days a week.

Here’s an outstanding two minute video which highlights the strengths of out of home.

 

 

Permission for use granted by the Outdoor Advertising Association of America (OAAA.org).

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